Embrace the NEW Concert Culture

The energy, camaraderie, and electrifying performances of live concerts has long been associated with the consumption of alcoholic beverages. However, a new trend is sweeping across music venues, challenging the conventional norms of concert culture. 

It is that more people are opting for non-alcoholic beer as their beverage of choice while enjoying their favorite bands and artists! This growing phenomenon signifies a shift towards a healthier and more inclusive concert experience.

Embracing Choice

In recent years, the cultural landscape has seen a significant rise in awareness around mental and physical health. People are becoming more conscious of their overall wellness, and this mindfulness extends to social settings such as concerts. 

This makes sense because NIH research data reports that 60% of adults in the U.S. drink less than 1 alcoholic beverage or per week or none at all! And that the next 10% drinkers consume about 2.17 alcoholic beverages a week. Of this 70% of adults, 40% of adults in the U.S. fall into the category of 'moderate drinker' with less than 1 - 2.17 drinks per week.

Many concert-goers want adult tasting non-alcoholic options, either due to personal preference, health reasons, or a desire to fully immerse themselves in the music experience without the influence of intoxication. Non-alcoholic beer has emerged as a great alternative, allowing individuals to enjoy the atmosphere while still feeling connected to the social aspects associated with traditional alcoholic beverages.

Fostering Inclusivity and Connection

Concert venues have taken note of this shifting consumer preference and have started catering to the demand for non-alcoholic options. You can now find Surreal Non-Alcoholic beer at several concert venues across the nation! 

Music has a unique ability to bring people together, and concerts serve as a gathering ground for individuals with shared interests. By offering non-alcoholic beer, concert venues are fostering a sense of connection among attendees. People who may have previously felt left out or isolated due to their choice to abstain from alcohol can now join in the communal experience without feeling different. 

Promoting Safety

One of the most significant advantages of non-alcoholic beer at concerts is the promotion of safety. Alcohol consumption, particularly in excess, can impair judgment, coordination, and reaction time. By choosing non-alcoholic options, concert-goers can ensure they remain alert and fully present throughout the event. This heightened state of awareness not only enhances the concert experience but also contributes to a safer environment for everyone in attendance.

Take Away

As the concert landscape evolves, non-alcoholic beer has emerged as a symbol of a more health-conscious and inclusive experience. Non-alcoholic beer at concerts represents a step forward towards a more diverse and all-encompassing concert culture that celebrates music and camaraderie without the need for alcohol.